ESTAL: New Vision leads to new logo

The European association for Surface Treatment on Aluminium , the platform for all surface treatments and applications of aluminum on a European level, continues to attract different branches  and is geographically expanding.  “High time to bring our Logo up to date” says Ivo Vermeeren, the Belgian President of the association.

“Everybody knows aluminium to be strong, flexible, impermeable, light weight and corrosion resistant. However, what we want to stress is that Aluminium deserves to be seen as an environmentally friendly metal with an important role to play in our global efforts to reduce the carbon footprint and to focus on durability” Vermeeren continues.

“The known bauxite reserves cover current global production for the next 300 years. The energy needed to turn bauxite into aluminium is considerable, but has decreased by 70% since the beginning of the 20th century, and over 50% of global needs is produced through renewable sources such as hydro-electric power stations. 

Recycling only takes 5% of the energy needed to make the original material, and the recycling process can be repeated as many times as needed. Recycling rates are really impressive, with over 90% in building and transport and 50% in packaging, just to name these three. Result of this is that 75% of all aluminium produced in the ‘80s is still in use.

And then there is what some experts call “the Urban Mines”:  over 400 million tons of recyclable aluminium currently in use in our buildings, which sooner or later will be recycled and used again.

All the above leads to the logical conclusion that Aluminium is a star among metals and its’ “green” contribution becomes more and more important over its lifetime. In addition, aluminium is easily enhanced with decorative and protective anodized and coated finishes –carried out by ESTAL members- which contribute to increase the metal durability and reduce maintenance  requirements, so there you have the reasons why the Estal logo is topped by stars that evolve from blue to green”.

The Mission of ESTAL is to defend and promote the interests of its members at an international level, to actively contribute towards finding solutions to technical, economic and ecological issues associated with the production and utilisation of surface treated aluminium and to encourage the sharing of knowledge and the development of new technologies among its members.

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